Компания «Титан Техника», которая продаёт запчасти для дорожно-строительной техники и навесное оборудование, сотрудничает с нами больше 4 лет.
Первоначально мы создали для компании удобный ресурс, позже – занялись SEO и рекламным продвижением.
Задача
Иногда привычные стратегии настройки контекстной рекламы не работают. Это касается тех бизнесов, чья ассортиментная матрица предполагает наличие товара, не пользующегося сильным спросом. Более того, спрос на этот товар специфичный. Так, например, обстоит дело с нашим клиентом, продающим запчасти для экскаваторов.
Перед нами была задача – максимально показывать те товары, которые точно есть в наличии на складе.
Решение
Чтобы этого добиться, мы пошли следующими путями:
1. Создали кампанию с искусственной семантикой.
Работа с искусственной семантикой требует усидчивости и внимательности не только от контекстолога, но и того, кто занимается наполнением сайта.
Поскольку информацией о товаре изначально обладает заказчик, возможен эффект сломанного телефона, когда данные доходят до специалиста в искаженном виде. Одна неверная цифра у артикула – и потенциальный клиент разочарованно уходит с сайта или печально свешивает руку с почти уже набранным номером телефона компании.
Группы объявлений собирались по принципу 1 товарная карточка = всевозможные названия товара, в том числе сокращения и просто артикулы. Это помогло в большинстве случаев избежать статуса «мало показов».
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</p>
<p>
Перед нами была задача – максимально показывать те товары, которые точно есть в наличии на складе.
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Иногда привычные стратегии настройки контекстной рекламы не работают. Это касается тех бизнесов, чья ассортиментная матрица предполагает наличие товара, не пользующегося сильным спросом. Более того, спрос на этот товар специфичный. Так, например, обстоит дело с нашим клиентом, продающим запчасти для экскаваторов.
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Чтобы этого добиться, мы пошли следующими путями:
</p>
<p>
1. Создали кампанию с искусственной семантикой.
</p>
<p>
Работа с искусственной семантикой требует усидчивости и внимательности не только от контекстолога, но и того, кто занимается наполнением сайта.
</p>
<p>
Поскольку информацией о товаре изначально обладает заказчик, возможен эффект сломанного телефона, когда данные доходят до специалиста в искаженном виде. Одна неверная цифра у артикула – и потенциальный клиент разочарованно уходит с сайта или печально свешивает руку с почти уже набранным номером телефона компании.
</p>
<p>
Группы объявлений собирались по принципу 1 товарная карточка = всевозможные названия товара, в том числе сокращения и просто артикулы. Это помогло в большинстве случаев избежать статуса «мало показов».
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Чтобы этого добиться, мы пошли следующими путями:
1. Создали кампанию с искусственной семантикой.
Работа с искусственной семантикой требует усидчивости и внимательности не только от контекстолога, но и того, кто занимается наполнением сайта.
Поскольку информацией о товаре изначально обладает заказчик, возможен эффект сломанного телефона, когда данные доходят до специалиста в искаженном виде. Одна неверная цифра у артикула – и потенциальный клиент разочарованно уходит с сайта или печально свешивает руку с почти уже набранным номером телефона компании.
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Наш клиент со 100% вероятностью (на момент написания кейса – март 2020) показывается на Поиске по всем запросам, связанным с продукцией, которая есть в наличии.
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Наш клиент со 100% вероятностью (на момент написания кейса – март 2020) показывается на Поиске по всем запросам, связанным с продукцией, которая есть в наличии.
"
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2. Написали фид и создали рекламную кампанию со смарт-баннерами с таргетингом на тех, кто уже был на сайте, и тех, кто искал похожие товары в интернете.
Результат
Наш клиент со 100% вероятностью (на момент написания кейса – март 2020) показывается на Поиске по всем запросам, связанным с продукцией, которая есть в наличии.
Автошкола «Перспектива» выражает благодарность компании «Иллюминатор» за проделанную работу в оказании услуг продвижения и поддержки сайта.
Сотрудничаем с компанией не первый год – на данный момент уже более 3 лет. И за это время нам особенно хочется отметить ответственный подход к работе, оперативность выполнения задач и помощь в наших вопросах. В процессе сотрудничества мы всегда получали необходимую информацию по ходу выполнения работ, также получали предложения и идеи в реализации наших задач.
Считаем, что длительное сотрудничество является хорошим показателем. Поэтому рекомендуем специалистов, как надежных партнеров, и желаем компании дальнейшего процветания!
30.11.2022
